Texas Governor’s Race and the Increasing Irrelevance of Newspaper Endorsements

Written By: Robert Cox

Mark McKinnon in the Daily Beast writes:

…the [Gov. Rick Perry] campaign asked primary voters in Texas whether a newspaper endorsement would make them more or less likely to vote for Perry. Only 6 percent said an endorsement would make them more likely to support Perry, while an eye-popping 37 percent said it would make them less likely (56 percent said it made no difference). Talk about a paradigm shift. This is a sea change in the way candidates have historically campaigned. Good news for candidates who never much liked kissing the rings of the media elites. But more bad news for the increasing irrelevance of newspapers and the mainstream media.