NEW YORK, NY — Business Breakfasts at Concordia College will return on Tuesday, January 26 at 7am with Steve Landsberg, Founding Partner and Chief Creative Officer of Grok.
Landsberg will discuss “The Business of Creativity: One Man’s Advertising Career as a Creativepreneur”.
Grok, which means to communicate with deep empathy, is a full service advertising agency with 25 employees and over $75 million in revenues. Landsberg founded the agency in 2008 with advertising veterans Julie Bauer and Tod Seisser. Named one of America’s fastest growing companies three years in a row by Inc. Magazine, Grok develops innovative brand strategies, delivering big ideas through everything from traditional and digital media to social and ambient environments.
Prior to Grok, Landsberg served as Chief Creative Officer of DDB, New York; Chief Creative Officer of Ogilvy, Toronto; Senior Creative Director Worldwide and Executive Vice President North America of McCann Erickson, NY; and Global Executive Creative Director of Saatchi & Saatchi, NY. His blue-chip brand experience includes American Express, Coca-Cola, Deloitte Consulting, General Motors, Hershey, IBM, i-Health Brands, Jaguar, Kraft, P&G, Sephora, Starwood Hotels & Resorts, Timex, UPS, VMware, and Zicam.
Landsberg has won hundreds of major awards for creativity and effectiveness, including Cannes, One Show, Communication Arts, NY Art Directors Club, Effies, Canada’s Marketing Awards, and the UK’s D&AD. He has taught advertising at the Miami Ad School, Concordia College, and the School of Visual Arts, from where he graduated and received the Rhodes Family Award for Outstanding Achievement in Media Arts.
Landsberg and his wife, Sheila, live in Tuckahoe, New York.
Breakfast begins at 7am in Concordia’s Donald A. Krenz Academic Center, followed by the presentation at 7:30am. To reserve a seat for this free program, please contact community@concordia-ny.edu.