WHITE PLAINS, NY — County Executive Robert P. Astorino is excited to announce that Westchester recently won two major marketing and advertising awards for the “Bestchester” InstaTravel Guide. Created for Westchester County Tourism and Film in collaboration with their digital agency partner Fifteen Degrees, Instagram users are just a few taps away from the best of Westchester. The county earned Gold from the W3 Awards and Silver from the Davey Awards, both in the Social Media and Branding categories.
“Westchester’s tourism market brought in $1.8 billion in 2016 and continues to grow,” said Astorino. “Westchester is honored to receive these prestigious awards for our efforts that make exploring Westchester a fun, interactive and convenient experience for residents and visitors alike.”
From cozy hotels and micro-breweries to apple orchards and river boat tours, the InstaTravel Guide serves as the web’s first pictorial, interest-based, Instagram-only travel guide. Organized into clever categories like Questchester for hiking & biking, Zestchester for restaurants, Harvestchester for farms & orchards and Fetchester for dog friendly locations, the guide is useful for both spontaneous day-trippers and long-range planners.
Both international competitions recognize outstanding creative achievement in marketing and advertising, with specific categories in Social Media and Branding. W3, which received 5,000 worldwide, bestowed the Guide with the 2017 Gold for Social Features – Experimental & Innovation. From Davey, a creative award that received 4,000 entrees, focused exclusively on outstanding creative work from the best small agencies, the Guide received the Silver for Social Features – Outstanding Brand Social Page.
The Westchester County InstaTravel Guide can be found at the Instagram handle: @visitwestchesterny
