NEW ROCHELLE, NY (June 13, 2025) — Leasing has begun at The Alary, a new 28-story luxury rental tower at 33 Westchester Place in downtown New Rochelle, marking the final phase of Allstate Ventures’ arts-centric Westchester Place development. The 315-unit property offers studio, one-bedroom, and two-bedroom residences, with studios starting at $2,150, one-bedrooms at $2,913, and two-bedrooms from $4,100. Grand opening incentives include up to three months free rent and zero security deposit, with initial occupancy set for July 1, 2025.
The Alary, designed by Fogarty Finger Architects, features a sculptural white terra cotta façade with bronze accents. Residences include nine-foot ceilings, floor-to-ceiling windows, keyless entry, custom-lit closets, and chef-caliber kitchens with Fisher & Paykel and Beko appliances, quartz countertops, and full-height backsplashes. Select units offer waterfall-edge islands, curbless walk-in showers, and penthouse residences with 11-foot ceilings and upgraded finishes.
“We’re excited to officially open The Alary’s doors to prospective residents,” said Rachel Spater, Development Manager at Allstate Ventures. “With leasing now underway, renters have a chance to experience a new level of sophistication in downtown New Rochelle, one that blends thoughtful design, exceptional amenities, and access to the best the city has to offer.”
Amenities include a fitness center, co-working spaces with private pods and conference rooms, a game room with a wet bar, a sports simulator, a children’s playroom, and a sky lounge with a full-service bar. The rooftop, the tallest in the area, features a resort-style pool, outdoor cinema, BBQ kitchens, fire pits, a dog park, and views of Westchester County and Long Island Sound. Residents also have access to 24/7 concierge service, valet parking, keyless access, and a mobile app for service and amenity bookings.
The Alary completes Westchester Place, joining The Arc and The Atelier in offering market-rate and affordable artist housing, a public gallery, retail spaces, and a public art program. The recent opening of Sushi By Bou, an omakase dining experience across from The Alary, adds to the district’s cultural and culinary appeal.
For more information or to schedule a tour, visit www.alarywestchester.com.
This article was drafted with the aid of Grok, an AI tool by xAI, under the direction and editing of Robert Cox to ensure accuracy and adherence to journalistic standards.