NEW ROCHELLE, NY (September 2, 2025) — A cannabis dispensary named The Reserve is being established at 1307 North Ave. in New Rochelle. The Reserve spans two floors and is described as the largest of its kind in Westchester County.
It is located next door to North End Tavern, with parking available in the back, in the Wykagyl area where Wells Fargo was previously situated.

The dispensary is housed in a former vault.
It features a sensory bar, brass finishes, dimmed lighting and tailored service.
Members receive first access to limited product drops, invitation-only evenings and bespoke offerings.

Keller Gutierrez LLC (dba The Reserve) was issued an Adult-Use Retail Dispensary License (Minority-Owned Business, Service-Disabled Veteran-Owned Business) on April 30, 2025 for a location at 1307 North Avenue, New Rochelle, NY 10804. The store is Non-Operational. The primary contact is Matthew Leonardo. The Reserve is not yet listed on the New York State Office of Cannabis Management “Buy Legal” Map.

The only two currently operational licensed Adult-Use Retail Dispensary stores in New Rochelle are Highlife Health, LLC located at 19 Huguenot Street and Statis Cannabis Co located at 535 Main Street.
Sign up is available at thereservenewyork.com.
This article was drafted with the aid of Grok, an AI tool by xAI, under the direction and editing of Robert Cox to ensure accuracy and adherence to journalistic standards.