NEW ROCHELLE, NY (September 19, 2025) — The City of New Rochelle is seeking proposals from qualified event designers and planners to provide design and management services for its upcoming Winter Wonderland Indoor Holiday Market.
The seasonal community event will transform a vacant indoor venue (the old Modell’s store at New Roc) into a captivating, non-denominational winter-themed destination, according to the city’s request for proposal.
The event will run from November 28 through December 14, 2025.
The city is seeking applicants who can deliver immersive décor, manage 30-40 vendor spaces, and curate family-friendly attractions such as a synthetic skating rink, carousel, or comparable experiences.
An on-site pre-proposal meeting will be held at 10 a.m. September 30, 2025, at New Roc Garage 4th level lobby in New Rochelle, NY.
Sealed proposals will be accepted up until 3 p.m. on October 15, 2025 at New Rochelle City Hall.
The initiative supports the city’s goals of enhancing community life, promoting inclusive cultural experiences, and advancing economic development. The project aligns with the city’s commitment to year-round engagement, supporting local businesses through vendor opportunities, and creating new destinations that attract residents and visitors.
The consultant will be expected to deliver creative direction, logistical coordination, vendor integration, installation and breakdown oversight, and on-site support.
The scope of work includes vision and design direction, transformation of space, materials, rentals and installation, and guest experience enhancements.
Deliverables include visual mood boards, full spatial layout, lighting and materials specification sheet, vendor booth standards, attraction integration plan, materials sourcing list, installation plan, wayfinding and signage templates, and staffing plan and event management strategy.
The project is anticipated to commence on November 10, 2025.
The selected consultant will be required to sign a City of New Rochelle Consultant Services Agreement. The city shall pay invoices at net 30 days after receipt of invoice and acceptance of work. Under no circumstances will the city issue any prepayment prior to delivery and acceptance of services and products.
The successful bidder must furnish the city with a Certificate of Insurance and Endorsement prior to the commencement of work. Required insurance coverage includes workers compensation statutory requirements, NY State disability statutory requirements, general liability $2,000,000, and automobile liability $1,000,000.
This article was drafted with the aid of Grok, an AI tool by xAI, under the direction and editing of Robert Cox to ensure accuracy and adherence to journalistic standards.