NEW ROCHELLE, NY (September 18, 2025) — City officials and developers celebrated the grand opening of The Alary, a 28-story luxury rental building at 33 Westchester Place, marking the completion of the arts-focused Westchester Place development in downtown New Rochelle.
Mayor Yadira Ramos-Herbert led a ceremonial ribbon cutting alongside municipal officials and Allstate Ventures representatives to unveil the 315-unit property, which offers studio-to-two-bedroom residences with high-end amenities. The event, held on The Alary’s 28th-floor landscaped rooftop terrace, featured panoramic views of Westchester County and Long Island Sound, as well as tastings from local culinary partners, highlighting New Rochelle’s vibrant dining scene.
The Alary completes Allstate Ventures’ three-building Westchester Place development, which includes The Arc and The Atelier. Together, these buildings deliver 524 residences, including market-rate and affordable units with artist preference, nearly 7,500 square feet of retail and creative space for local galleries and studios, and cultural attractions like the recently opened Sushi By Bou, an immersive omakase dining experience accessed through a gallery. Located steps from the Metro-North station and 17 miles from Midtown Manhattan, the development has helped transform downtown New Rochelle into a cultural and residential hub.
“We’d like to thank Mayor Ramos-Herbert and other municipal officials for joining us today,” said Rachel Spater, Development Manager at Allstate Ventures. “This event not only celebrates The Alary, but also the successful collaboration between Allstate Ventures and the city to establish a vibrant arts district in downtown New Rochelle.”
Mayor Ramos-Herbert emphasized the project’s community impact, stating, “As New Rochelle continues to grow, it’s essential that we welcome new developments that foster a sense of community for long-time residents and newcomers alike. The Alary does just that. This state-of-the-art development located in the heart of downtown New Rochelle, just steps from the train station, will not only add 315 new homes to our city but also make meaningful contributions to our vibrant arts district.”
Designed by NYC-based Fogarty Finger Architects, The Alary features a sculptural white terra cotta façade with bronze accents. Residences include nine-foot ceilings, floor-to-ceiling windows, keyless entry, custom-lit closets, and chef-caliber kitchens with Fisher & Paykel and Beko appliances, quartz countertops, and full-height backsplashes. Select units offer waterfall-edge islands, curbless walk-in showers, and penthouses with 11-foot ceilings.
Amenities include a fitness center, co-working spaces with private pods and conference rooms, a game room with a wet bar, a sports simulator, a children’s playroom, and a sky lounge with a full-service bar. The rooftop terrace features a resort-style pool, outdoor cinema, BBQ kitchens, fire pits, a dog park, and sweeping views. Residents also benefit from 24/7 concierge service, valet parking, keyless access, and a mobile app for booking services and amenities.
New Rochelle’s urban-suburban appeal, revitalized downtown, and proximity to I-95, the Hutchinson River Parkway, and Grand Central Terminal—less than 35 minutes by express train—continue to draw new residents. The city’s investment in arts, parks, dining, and public spaces solidifies its status as a top Westchester County destination.
Residences at The Alary start at $2,150 for studios, $2,850 for one-bedroom units, and $4,100 for two-bedroom, two-bath floorplans. Limited-time grand opening incentives include up to three months free and no security deposit, with immediate occupancy available. The Brooklyn Group manages leasing and marketing.
For more information or to schedule a tour, visit www.alarywestchester.com.
This article was drafted with the aid of Grok, an AI tool by xAI, under the direction and editing of Robert Cox to ensure accuracy and adherence to journalistic standards.