Hannah Montana Star Greets Fans as Iona College Women’s Team “Thinks Pink”

Written By: Robert Cox

B41B0472-6BC0-40FD-8754-6F7F2975D49B.jpgIona College’s women’s basketball team is hosting Siena today at the Mulcahy Center on the campus of Iona College. Today’s game is sponsored, in part, by Radio Disney which if offering a special “meet and greet” with Disney star Moises Arias (Rico from Hannah Montana) for Iona Women’s Basketball’s youngest fans!

The Women’s Basketball Coaches Association (WBCA) officially begins the 2009 WBCA Pink Zone week today as over 1,500 schools and organizations have already committed to participating in the initiative. The WBCA Pink Zone initiative is a global, unified effort for the WBCA’s nation of coaches to assist in raising breast cancer awareness on the court, across campuses, in communities and beyond. The week set aside for this year’s initiative is February 13-22.

F6AB2B0B-6BF0-478A-8BE9-3361D8973634.jpgParticipating teams can opt to wear pink uniforms or shoelaces, pass out pink ribbons or invite breast cancer survivors to games to help promote awareness and encourage fans to contribute to the Kay Yow/WBCA Cancer Fund.

The Jimmy V Foundation for Cancer Research, in collaboration with the Women’s Basketball Coaches Association, launched the initiative in 2007. It honors former NC State women’s coach Kay Yow, who died in January after a decades-long fight with cancer. Yow worked alongside Jim Valvano at NC State before he succumbed to cancer in 1993. Yow was first diagnosed with breast cancer in 1987. Valvano first came to national prominence as a coach when he led the Iona College men’s team to a 23-6 record and their first appearance in the N.C.A.A. tournament.

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