In March I wrote Honda of New Rochelle Takes Sure Road to Alienating Customers, an article about how my car dealer keeps sending me spam emails.
Last spring my wife and I purchased a new Honda from New Rochelle Honda. We’ve been very happy with the car and had no problems with the dealership except their emails. They are sending emails to both my wife and myself. I have no recollection of opting for a list to get sales promotions. I am on a list to get information related to service of the vehicle.
Attempting to have my removed from the list proved a challenge. The “unsubscribe” links in the email did not work and the phone number on the email routed me to another dealer in Huntington, Long Island. I finally got through to a woman in New Rochelle who assured me she was removing me from the mailing list.
On April 6th I got an email from J.R. Buchbinder, the General Manager of Honda New Rochelle claiming that the purpose of my article was to disrupt his business and had no merit. Also, that my use of the Honda of New Rochelle logo in my article was illegal. None of which is true.
I advised Mr. Buchbinder to review the matter more thoroughly with his lawyer as there was absolutely no basis for his claims and I had no intention of taking down the article has he demanded. He contacted me later and we had a discussion about the situation. He came to understand that his legal theories were incorrect and assured me that my email address had been removed and I would not get any more marketing emails from Honda of New Rochelle.
Today, April 23, 17 days later, I got another marketing email from Honda of New Rochelle: