NEW ROCHELLE, NY — Another social media account is raising new questions about a recent hire of the New Rochelle Board of Education.
The BOE announced the hiring of Adofo Muhammad as the incoming Principal of New Rochelle High School on April 14th with a start date of July 1st.
Since the announcement, the City School District of New Rochelle has ignored repeated requests from Talk of the Sound for an explanation of photos published on Instagram account attributed to Adofo Muhammad that suggest a connection with or support of The Nation of Islam, Leonard Jeffries and the Black Panther Party. A request to interview Mr. Muhammad was likewise ignored.
Soon after he was hired, we began receiving information about Mr. Muhammad, primarily about his online social media presence. We ran a follow up story on his Instagram account on April 16th. The Instagram feed suggested a connection with or support of The Nation of Islam, noted anti-Semite Leonard Jeffries and the Black Panther Party.
Two weeks later, on April 27th, the District published a statement attributed to Adofo Muhammad — filled with errors in punctuation, spelling and grammar — which appeared to be an attempt to respond to our article on Muhammad’s Instagram account:
In his statement, Message from Adofo Muhammad the incoming principal stated:
“ I am committed to the support and success of all students. Like you, I reject hate and bigotry in all forms and like you, I know that many segments of the community have been victims of hate. Regrettably, the “Stop Hate: Night of Hope” symposium scheduled by Dr. Feijóo was canceled due to the Coronavirus COVID-19 crisis. These types of dialogues are important, and we should never shy away from them. I stand with you, and together we will identify, and silence hateful acts committed against any and all members of our community. To learn, students need a free and safe space to grow and share ideas without the fear of hateful imposition.”
At the time we were sent the Instagram account we were also sent a link to a Pinterest account for Adofo Muhammad which raised new questions. The account contained a number of what are called “pins”, images attached to folders in the account. Some of the most controversial “pins” have since been removed but some remain while dozens of innocuous pins were added.
No figure is more controversial than Franklin Jones who is cited several times in Mr. Muhammad’s Pinterest account, mostly pinned within a Group he named “God body (Strength Beauty and Wisdom)”.
We will come back to these terms “God body” and, more properly, “Wisdom, Strength, and Beauty” in a future article.
Franklin Jones is a black supremicist and conspiracy theorist who refers to himself as “An Awakened African freedom Writer”, author of The Black Matrix: The Modern Continued Mental and Social Suppresion (sic) of African Americans Under National Interest (Exposing the Conspiracy Dimension of Racism That Secretly Exists at Governmental Level in the United States) also referred to as the Black People Matrix and promoted on his website, theblackpeoplematrix.com and a Facebook account, the Black Matrix Reloaded.
“Sometimes a fruit falls from a tree, and roll so far away from its roots that it’s no longer a part of the tree. The hard fall and long journey profoundly changes the fruit. And there’s nothing that you can do to return the fruit to the tree. Sadly this is the case for many Black people that have been socially engineered to think in ways that serves the nefarious agendas of white societies.”
Adofo Muhammad displays a portion of this quotation on his Pinterest page
The rest of the quotation, which is left out, is an excerpt from The Black People Matrix goes on to talk about the “the white media” programming black minds and negatively steering black culture into what he describes as “THE N#GGER CAMPAIGN” and the “THE SAGGING PANTS PHENOMENON:”
Franklin offers his theories on education, the belief that black people have been socially engineered through “white miseducation” intended to convince black people to accept white dominance over their lives.
“White governed schools do not provide a racially affirming curriculum to Black students – as it does so for white students. They instead intentionally give Black students a marginalized version of their history. It’s a marginalized version designed to instill the the myth of white superiority into your subconscious minds. It is a classroom setting wherein which the majority of the achievements and contributions made by Black people, throughout history, are systematically withheld from their educational development. Black students are taught from curriculums that primarily exalts the history and achievements of whites only, while marginalizes their own. For many Black people their schools are, in fact, the places where they first experienced the implications that there is something lesser about being Black.”
This belief system is reflected elsewhere on Adofo Muhammad’s Pinterest page with repeated references consistent with Franklin’s theories about race.
On the Afrosphere web site, Franklin Jones expounds further on this views:
“The objective of the United States government has always been to maintain its White dominance over its Black population, and clearly, psychological warfare meets this need because it covertly creates a national climate that allows the government to suppress consensually the advancement of its African American population and to maintain its White dominance and national stability. Furthermore, history overwhelmingly demonstrates that the White races innate proclivity for racism, control, and dominance is much too deeply engrained for them to just merely give up their practices of implementing suppressive methods over its African American population.
A quote from his book is published on Google where he asks: Are white people the man of lawlessness that the Bible speak of?
“an exerpt (sic) of the popular under ground book the Black Matrix: the modern continued mental and social supression (sic) of African Americans under national interest.”
2006 by Franklin Jones
“There exists a profoundly entrenched core within the psyche of the White race where they profess equality for all mankind while in fact using every conceivable means to steal or maintain their advantage. Their predisposition for racism is matched only by their proclivity for deceit. They alone are the most arrogant and the only race predisposed to racism; all other races have been either their enemies or their victims…the expression, man of lawlessness, must stand for a body or class of people (Thessalonians 2:4). The Bible says that the man of lawlessness controls from high places and that Satan is his father and sustainer. They are as sons of the devil (Lucifer), whom he castigated as the father of lies (John 8:44) and the prince of deceit (2 OCR 11: 14). These “holders of an evil light” are the secret architects that create problems then prescribe their own cure. A cure wherein it is only they that truly benefit…Is it not apparent that the White race represents this lawless group and that Satan’s lawlessness is at work today?”
Franklin Jones has a wide variety of conspiracy theories including one of his latest, the Coronavirus as a White governmental conspiracy to kill Black people.
Franklin Jones has a number of videos online where he explains the Black Matrix, talks about the use of propaganda techniques developed by Edward Louis Bernays, the so-called “father of public relations” and its exploitation by white elites, his view that “today’s Jews are not ‘real Jews’ because “real Jews” are black, a take on Black Hebrew Israelites. According to the Anti-Defamation League. “Some, but not all sects of the Black Hebrew Israelites, are outspoken anti-Semites and racists.”
Jones makes numerous references to a “white media elite” that controls the movie industry, a reference to an anti-Semitic trope that does not actually use the word “Jews”, because real Jews are black people not white people.
We have questions about many of these “pins” posted by Adofo Muhammad.
The Eve Gene pin
Black Panthers with a Gun pin
Black Panther Book Club
Not even sure what this is supposed to be about. Does this apply to kids in school or something else?
We can only hope that Adofo Muhammad and the City School District of New Rochelle decide it might be a good idea to start explaining the social media associations depicted on Instagram and Pinterest before we get into some of his past media interviews.