NEW ROCHELLE, NY (December 3, 2025) — The New Rochelle Youth Bureau will host a Youth Holiday Market featuring teen entrepreneurs ages 14–17 from its Secure the Bag: Learn & Earn program at the Downtown Rec Center in New Roc City.

The market, set for December 5, 6, 7, 12, 13 and 14, will showcase youth-created products, small businesses and unique holiday gifts.
Event hours are:
- December 5: 4–8 p.m.
- December 6 and 7: 12–8 p.m.
- December 12: 4–8 p.m.
- December 13: 12–8 p.m.
- December 14: 2–8 p.m.
The market is located at Downtown Rec, 29 LeCount Pl., 2nd Floor.
Building on the success of this summer’s Youth Expo, the Youth Holiday Market gives the young creators another chance to share their talents while gaining real-world experience in business, branding and customer engagement.
The Secure the Bag initiative, launched in 2022 as part of the Summer Youth Employment Program, teaches participants the foundations of entrepreneurship. Since completing the 2025 summer program, the young business owners have continued to grow by participating in pop-up events throughout the community.
“When we invest in our youth and provide them with the tools, guidance, and real opportunities to lead, they always rise to the occasion,” said Kelly Johnson, executive director of the New Rochelle Youth Bureau. “This Youth Holiday Market is a great example of what’s possible when young people are supported and empowered to bring their ideas to life.”
The Youth Holiday Market will run in conjunction with the indoor New Rochelle Holiday Market, located directly across the hall in New Roc City.
For more information and the list of vendors, contact the New Rochelle Youth Bureau at 914-654-2045.
This article was drafted with the aid of Grok, an AI tool by xAI, under the direction and editing of Robert Cox to ensure accuracy and adherence to journalistic standards.
