The Wall Street Journal and Pew Charitable Trusts celebrated New Rochelle’s downtown redevelopment as a housing affordability success, but the rental statistics they relied upon measure the entire city, not downtown. Records obtained under the Freedom of Information Law reveal how New Rochelle officials and their public relations firm, Marino, cultivated favorable Wall Street Journal coverage in 2023, including recruiting a resident willing to accept talking points from then-Mayor Noam Bramson. Part II of this investigation examines how a downtown redevelopment strategy became the so-called “New Rochelle model,” and how its supposed success was promoted to a national audience.
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