New Rochelle Council Member Appointed to Senior Position with Westchester County.

Written By: Robert Cox

WHITE PLAINS, NY — Westchester County Executive George Latimer today announced the promotion of a Martha Lopez to serve as Director of Minority and Women-owned Business Development.

Lopez, who from 2001 to 2009 served as the Director for Hispanic Affairs for Westchester County and currently serves as Director of Program and Policy for MWBE and Immigrant Affairs, will begin her new role on February 1, 2021.

“Martha is a consistent advocate for improving the lives of Westchester residents – both while on the County team and in her personal life,” said Latimer. “This new role will allow her to expand her opportunities to serve our community and make real, tangible, positive change in the lives of the people who call Westchester home.”

Lopez, a resident of New Rochelle, is a longtime fixture in Westchester’s Hispanic community. She was a founding member of the Board of Directors of KEEPS, an after-school program for children in Mamaroneck, a former Member of the Westchester Hispanic Advisory Board, and in 1999 Lopez co-founded the Hispanic Resource Center of Larchmont/Mamaroneck (now known as the Community Resource Center) and for two years served as its president.

In her new role, Lopez will be tasked with expanding opportunities for Minority and Women Owned businesses to work with County Departments, local governments and larger companies seeking to diversify their subcontractor rosters and assist MWBEs with state or county certification. She will also manage the County’s Technical Assistance Advisory Committee.

“My goal each day is to find solutions to the challenges Westchester residents face,” said Lopez. “Working with County Executive Latimer, I look forward to further advancing this goal from a new position.”