New Rochelle BID Celebrates Valentine’s Day with Heart-Shaped Flower Arch and Social Media Giveaways

Written By: Robert Cox

NEW ROCHELLE, NY — The New Rochelle Downtown Business Improvement District presents “Find Your Heart in New Rochelle Downtown”, a program encouraging visitors stroll the streets and see the beauty in the Downtown area.

Starting today, Monday, February 8 through the end of the month, you can find a 7-foot tall Instagram-worthy heart-shaped flower arch right in the heart of New Rochelle at the corner of Division Street and Huguenot Street created by Enchanted Flowers, this is the perfect spot for your Valentine’s Day Instagram photos with you and your loved ones. This beautiful Flower Flash is large enough to capture enviable photos with all of your favorite people– from your significant other to your best friends, family members and even your furry friends.

The New Rochelle Downtown BID has also teamed up with the New Rochelle High School students to display the teen’s creativity and love for New Rochelle Downtown. These students range from freshman to seniors and are all part of the Performance and Visual Arts Education Program as well as the National ART Honor Society. The teens have decorated red oaktag hearts with their unique artistic style as part of the outdoor “Gallery of HeARTworks”. Starting this week, in time for Valentine’s Day Weekend, these decorated HeARTworks will be displayed in business windows in New Rochelle Downtown for safe and easy outdoor viewing.

“Now more than ever, we need to show love to our dedicated business owners, our customers and our community,” said Karel Littman, Executive Director, New Rochelle Downtown BID. “We invite you to come “Find Your Heart in New Rochelle Downtown”! Take picture-perfect selfies at the Flower Flash, visit the Gallery of HeARTworks in our windows, and enjoy our Restaurants and shops at the same time.”

In addition to enjoying these colorful displays of love throughout the New Rochelle Downtown area, visitors can be entered to win $50 gift cards to NRBID restaurants and shops when they spread the love on Instagram.

Participating in the Giveaway is simple!

  • Take a selfie with a HeARTwork in the window and post on Instagram by February 28th.
  • Tag @NRBID and tag the business where the HeARTwork is displayed.
  • Use the hashtag #LoveNewRo in your caption
  • You’ll be entered to win one of 14 $50 gift cards to NRBID Merchants

Sweepstakes begin on February 8, 2021, and ends on February 28, 2021, at 11:59pm (EST.) Posts are only eligible to be entered from public Instagram accounts. 14 winners will be randomly chosen on or around 12:30pm on March 1, 2021 and contacted via Instagram direct message immediately after. Must be at least 18 years or older to enter and a resident of the United States to enter.